University of Tulsa

Envisioning the new role for this organization and telling it visually.

The newly created Center for Global Education at the university needed a way to tell their story of evolution from a past identity as the study abroad program. They were in the midst of stepping up to a new expansive role which consolidated all of the international programming under their leadership, and UT has a lot of international reach–more international students by percent than any other university representing 80 countries. 

Julie spent a day on campus leading discussions with various stakeholder groups–students, staff and faculty–about their vision for the new Center and ways they could make the campus more inclusive, engaging and dynamic, and about what a GLOBAL education in the 21st century looks like which includes high impact internships, community engagement, research and social justice. She mapped these conversations loosely, then worked with the center’s visionary director to concept map what would be the final visual map. Once back in the studio Julie created the final image which reflects the bold vision of where the Center is headed.