Cengage

Launching a brand new product with a jaw-dropping live electronic performance.

We were engaged to deliver live electronic drawings on huge, wrap-around screens in an enormous Texas ballroom during the CEO’s 20 minute kickoff presentation of a game-changing, new product launch at an annual meeting. 

Though the end result was a short 20 minutes, it took three days of us distilling the story into key messages which ran the length of three long tables, which were then turned into storyboards, which were practiced and rehearsed multiple times to the point where our tandem coordination was PERFECTION. 

It was a high-wire circus-like act that had to be closely coordinated between the CEO speaking, us drawing, and the folks changing out the screens, that we executed like clockwork. The clients put a go-pro camera on us and sped up our behind the scenes effort to create a little video which they shared later during the multi-day meeting. Overnight they also created a print piece from our drawings that was used the next morning as the nuts and bolts of the new product was introduced. We had a blast doing this.